A word that is used by marketers to describe youths between the ages of 10-13. Although some believe that tweens are actually between the ages of 10-15. Despite the fact that tweens have always existed, marketers continue to lay claim to discovering them. The word "discover" is often misused, especially in a historical context. No one discovered the tweens. What marketers actually discovered was their purchasing power. Tweens will spend around 1.4 to 1.6 billion dollars in a year!
Reporter: Tweens spend 1-2 billion a year!
TV viewer says as he hand his 12 year old daughter $50. "Wow where did those 10-15 year olds get so much money?"