The fluffy bunny spelling for the word magic.
Trust me, it is spelled magic. All this magick crap was fine in the 1800s maybe, but we have moved on since, and majik is totally unacceptable, pretentious and stupid spelling for the word.
"Come to my majik site and I will show you how to get a boyfriend! My majik shop also sells pretty crystals for only 10 dollars a piece. Tehee."