When it comes to colleges, being private usually means being better. This is not the case when it comes to USC, which has lower academic rankings in comparison to both UCLA and Cal. With USC, being private simply means that it costs more.
Some people call USC the "university of spoiled children." This is wrong. USC students are ripped off. In comparison, UCLA students pay a fraction of the price USC charges and they get to go to a school with better academic rankings with better faculty in a much better neighborhood. Who's spoiled again? UCLA students are.
I feel sorry for Trojans. I really do. I hope you can find a way to justify USC stealing all that money from you.
Unless you want to play football, go to UCLA. Don't fall victim to the ripoff machine at USC. It will just make you bitter and delusional.